Late last month, Sina Weibo announced that it would be allowing international users to register via Facebook. However, as Weibo largely failed to expand, its market remains China-centric. This means that the target market for Facebook registration likely consists of the Chinese diaspora, Sinophiles, future expats, and other people likely to visit the Middle Kingdom at one time or another. For these populations, not only is Facebook registration too little, too late, but it also appears counterintuitive to Weibo’s usefulness in its home market.
After all, Facebook has been blocked in China since 2009, so this begs the question: if I use Facebook to register for Sina Weibo in San Francisco, and then hop on the next flight to Beijing, would my Facebook login exclude me from Weibo in the very country where it’s most relevant? More...
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